Coaching and Mentoring Best Practice - Both Sides of the Coin

Why Nothing Is Shifting — Inside-Out vs Outside-In Coaching and Where Does Real Transformation Actually Begin?

Many leaders know exactly what to do or think then know, yet something still doesn’t shift. 

 

In this episode of Both Sides of the Coin, Catalina D. Flore, Accredited Fellow Coach, speaks with Rich Waterman, human performance coach and former senior trainer with Tony Robbins, and his client, Dr Chris Joseph, to explore where real transformation actually begins. 

 

Together, they unpack the difference between outside-in coaching, focused on behaviour and strategy, and inside-out coaching, which works at the level of identity, state, and awareness. 

 

This episode explores: 

• Why strategy or solving the problem often isn’t enough
• How shifts in being and presence change performance
• The hidden bottlenecks high-performing leaders face
• How coaching can support bigger, more sustainable change

 

A reflective conversation for coaches, leaders, and anyone who senses that doing more isn’t the answer. 

 

Produced by the IAPCM — the International Authority for Professional Coaching and Mentoring. 

 

If there’s a topic you’d like me to cover in future episodes of Both Sides of the Coin, I’d love to hear from you. You can email me at catalina.podcast@coach-accreditation.services.

 

The Midlife Shift: Coaching Through the Perimenopause Transition

What happens when a life transition doesn’t arrive with a bang, but with a quiet shift in your sleep, mood, and energy? For many women, perimenopause begins up to a decade before menopause, yet it remains one of the most misunderstood phases of life.

In this episode of Both Sides of the Coin, host Catalina Flore sits down with Naturopathic Nutritional Therapist Geeta Tailor and guest Surinder Kira to explore this transition from two unique perspectives: the expert coach and the client living the experience.

Moving beyond the "doom and gloom" stereotypes, we discuss how to flip the script on menopause—treating it not as an end, but as a powerful preparation phase. Whether you are a coach looking to support your clients with ethical clarity or a woman navigating your own health journey, join us to discover how to build a foundation of resilience, vitality, and self-trust for the years ahead.

Highlights include:

• The Mindset Shift: Why we need to reframe menopause from "the end" to a new beginning.

• Early Warning Signs: Recognising the subtle changes in energy and focus.

• The Coaching Intervention: Practical tips for supporting clients through hormonal and lifestyle shifts.

• Holistic Health: How nutrition and presence create the conditions for inner wisdom to emerge.

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Listen in to gain the clarity and confidence to navigate the change—on Both Sides of the Coin.

I want to train as a coach. Which is the best course?

Data suggests that, each year, between 8,000 and 10,000 people globally are completing coach training in a desire to enter the profession. There are hundreds of courses to choose from, with a big price difference. As an aspiring coach, which one is worth investing your time and money in? 

In this month's Both Sides of the Coin, host Jenny Butter is in the hot seat. As an experienced coach, she is asked questions by one of her clients, Myriam Carillo, who is exploring a career change into coaching. Myriam has done lots of research into coach training options and wants help understanding which is the best course.

Why you need to become accredited as a coach - tangible benefits

In 2025 there are approximately one hundred and twenty-four thousand professional coaches worldwide, a 15% increase since 2023. This figure encompasses a broad range of coaching practices beyond just life or sports coaching, reflecting the overall growth of the hundreds of millions of pounds coaching profession.  Yet, many people who claim to be coaches are not properly trained, certified, or accredited. This has huge potential to damage the industry's reputation. For coaches who want to signal to new clients that their time and money spent on coaching sessions will be worth it, what do they need to do to stand out in the crowded market place? Joining Podcast Host, Jenny Butter, in this month's episode are Aurora Dawn the Business Director at the International Authority for Professional Coaching & Mentoring, and Monika Braglewicz an Accredited Breakup & Divorce Coach. 

How to coach clients through grief

At some point in our lives, every one of us will experience grief. Be it the death of a family member, a friend or pet, a divorce, an estrangement from parents, or a redundancy, there will be times when coaching can be the key to creating a new future. Joining podcast host, Jenny Butter are Lisa Heacock and her client Ellouise. Lisa is a grief and life coach and Ellouise came to Lisa after the loss of her brother. 

Create a coaching breakthrough - use both body and mind

As a coach, do you have clients who need something more than you can currently offer, to enable them to achieve their desired breakthrough? If so, have you considered upskilling and training as an embodiment coach? Embodiment uses both the body and mind in coaching sessions.

Joining podcast host, Jenny Butter, are  Mark Walsh and his client Flouer Evelyn. Mark has trained over 2000 coaches in over 40 countries and one of the people he trained is Flouer Evelyn, a dance instructor and now embodiment coach.

How to turn negative thoughts in positive ones

In this episode, we learn about the saboteur within and how coaching can turn these tendencies into positive thinking. Joining podcast host, Jenny Butter, are John Rice and his client Jim Hartshorne. John coaches people to enable them to improve their mental resilience. One of his CEO clients, Jim, has over 25 years of global experience in the Supply Chain industry and he is now an MD of a major 3rd Party Logistics Company.

How to coach to transform clients lives

When you coach clients, how often is there an underlying issue that blocks them moving forward? It doesn’t matter whether the person is a C-suite or junior staff, until the root is found and the paradigm shifts success doesn’t occur. In this podcast, host Jenny Butter, learns from the pioneer of transformational coaching, Keith Merron, and one of his clients, Shane Emmons, about how this process positively alters lives.

 

How to coach clients to live intentionally

How self-aware are the people that you coach? Do they live their lives, purposely? In this episode of Both Sides of the Coin, we get some top tips on how to coach our clients so they can intentionally, live a life of purpose. Joining host, Jenny Butter, are Dr Barbara Mutedzi' and her client Dr. Tinashe Johnson. Barbara is a Conscious Leadership & Neuroscience-Based Coach who works with business owners, leaders, and entrepreneurs to achieve greater impact. Her client Tinashe, is dedicated to providing evidence-based, world-class dental experiences and philanthropically expanding this to populations who have never had the opportunity to meet a dentist before. 

How to best coach expats living in a different location to their partner

Do you have clients whose partners are often away with work? Many couples experience short periods apart, however, there are a lot of professions that mean partners are away for longer periods, often months and years at a time. In this podcast, as coaches, we get some top tips about how to work with couples and families who live in split locations. Joining podcast host, Jenny Butter, are Rhoda Bangerter and Florence Reisch. Rhoda is an expat coach who works with people whose partners are often away from home, helping them navigate the stress and use the distance to their best advantage. Florence, also a coach, received coaching from Rhoda to help her prepare for her husband living in another country while she and her children lived in a third country.